The Three Questions We Ask Every Client

The three questions we ask every client are: (1) What task makes you groan when you think about it? (2) What would you do with an extra 15 hours per week? (3) What has stopped you from solving this before? These questions reveal emotional pain points, personal goals, and barriers to automation.

Every engagement starts with a conversation. Not about technology. Not about features. About pain.

The first question we ask: What task makes you groan when you think about it? Everyone has one. The inbox that never empties. The spreadsheet that takes three hours to update. The customer follow-ups that keep slipping through the cracks.

This question reveals where automation will have the biggest emotional impact. Sometimes the most time-consuming task is not the most draining one. We want to find both.

The second question: What would you do with an extra 15 hours per week? This question is harder than it sounds. Most business owners have not let themselves dream about having free time. They have accepted overwhelm as normal.

The answers reveal what matters. Some people would grow their business. Others would be present for their families. Some would finally take care of their health. Knowing the goal helps us measure success.

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Every hour spent on repetitive tasks is an hour not spent on strategy, relationships, or innovation.

The third question: What has stopped you from solving this before? There is always a reason. Usually it is one of three things: they thought automation was too expensive, too complicated, or would not work for their specific situation.

Understanding the barriers helps us address them. We can show them real pricing. We can explain how the technology works in plain language. We can share stories from businesses just like theirs.

These three questions set the foundation for everything we build. Technology is just the tool. Understanding is the real work.